Principal and Client Lead
Mark is responsible for designing, setting up and facilitating In-Market programs for the Immersion Lab’s strategic clients around the globe. He has tackled some of our most challenging assignments in some of the world’s most challenging environments and is recognized for his ability to exceed expectations with regularity. Clients often remark on Mark’s calm demeanor and strong problem-solving skills ensuring a smooth ride in what can be considered to be high-wire work.
Prior to The Immersion Lab, Mark worked with The Greater Toronto Marketing Alliance focused on investment to attract international businesses to Toronto. Mark also spent many years in a senior position with a leading global hotel chain that honed his customer service skills, his ability to work under pressure and manage complex requests from diverse stakeholder groups.
Previously Mark worked in customer engagement with British Airways and with the City of Toronto in the Recreation department managing several large facilities throughout the city.
Mark completed his Bachelor degree in History at York University, completed a degree in Civil Aviation Management at Georgian College and holds a CITP (Certified International Trade Professional) designation. Mark is active in the local Toronto community with War Child Canada and Princess Margaret Hospital. Mark lives near Toronto, Canada with his wife and two sons.
Mark is a compulsive historical site plaque reader. He stops at every road side plaque. which makes for very long road trips and bored family members.
Mark HATES coffee. He has had a grand total of one cup of coffee in his entire life.
Mark’s childhood nickname was “mouse”. This was a result of his small stature and love of cheese. Mark is now 6’4″.