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Global Observations

“Even a minority of a significantly large market can be a really big thing,” according to Duncan Stewart, Deloitte Canada’s head of Technology, Media and Telecom (TMT) research. We heard many such sage one-liners at the global launch of his TMT Predictions 2014 report last week. And when Deloitte predicts tech trends, people listen. In this case, Stewart was referring to his concept of the ‘mass niche’ – the idea that smaller markets last year (like wearable devices and phablets) are quickly becoming large enough to drive significant revenue for tech firms…